Smart Beauty Amethyst Purple is a long-lasting permanent hair color hair dye kit offering purple hues. Its unique formula includes anti-breakage Plex hair care, which fortifies hair strength and condition while coloring, reflecting the brand\'s British heritage and commitment to high-quality, satisfying hair care products. The dye is designed to be gentle, aiming to minimize damage thanks to the anti-breakage Plex Hair ingredients, but a strand test is recommended to ensure hair integrity. For even application, start at the roots, comb through to the ends, and ensure a consistent spread of color for a uniform look. The purple hair dye product boasts excellent coverage for grey hair and is suitable for use on various hair types, including chemically treated and different textures like Afro and Asian hair. This hair color for women provides a rich, enduring shade, and is equally suitable as a dark purple hair dye for men. The hair dye is also a vegan product, aligning with ethical beauty standards by being free from animal-derived ingredients and cruelty-free. Smart Beauty Pure Purple permanent hair dye can be left in the hair for 30 minutes according to the enclosed simple instructions. In the case of bleached or previously colored hair, follow the specific guidance provided to achieve optimal results. If you\'re concerned about a possible reaction to the product, it\'s vital to perform a patch test 48 hours before full application and consult a medical professional if any adverse reactions occur. To maintain the intensity of the purple color, it is advised to use hair color-protective hair care products, limit washing, and reduce sun exposure. This careful maintenance will help preserve the vibrant color purple and the health of your hair after using Smart Beauty hair dye purple permanent.

• Transform dark blonde or brown hair to a striking new look with our permanent purple hair dye coloring kit, with a plex hair care that protects, rebuilds, and restores your hair\'s structure
• Darkest purple permanent hair dye; for a full head of color, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women
• Vegan, cruelty-free purple hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair color collection
• Mess-free application. Mix the purple color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
• Smart Beauty is an independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact